Dorset Sea Salt Company
Lara has been lucky enough to have worked with this incredible brand since its beginning. Building its brand image has been a dream job as the company’s amazing products are retailed in shops all over the country, but made just up the road from Lara in the isle of Portland.
Client
Dorset Sea Salt
Brief
Dorset salt is made from seawater collected from Chesil beach. So the brand images have to reflect this and have to be, Rustic and Raw yet Modern and Contemporary with a hint of coastal. Produce a range of images of each product that show its ingredient in a lifestyle rustic setting – for website, press, point of sale and social media use. Produce a range of recipes, with photography, for each of the flavoured salts incorporating the latest food trends. Giving the Dorset sea salt customers ideas on, how to use, each flavoured salt – for website and social media use.
This includes :
- Coming up with ideas and producing an inspirational mood board, to ensure the images are, unique, on brand and the shoot runs smoothly
- Sourcing or making all the props and backgrounds
- Developing recipes and making the food for the shoots
- Food and product styling on shoot day
- Photography and Editing
